The Ultimate Guide to Creating an Effective Brand Style Guide
A well-crafted brand style guide is the cornerstone of a strong, cohesive brand identity. It serves as a comprehensive rulebook that ensures consistency across all your marketing efforts, from digital platforms to print materials. In this guide, we'll explore the essential elements of a brand style guide and how to create one that effectively communicates your brand's visual and verbal identity.
RGB vs. CMYK: Why Your Logo Needs Both to Work Properly
In my latest blog post, I explore the essential differences between RGB vs. CMYK and why understanding these color models is crucial for your business. This guide offers practical tips to help you make informed decisions about your brand's visual identity, perfect for designers and business owners alike.
Every Logo Version You Need for Success and why.
It is essential to have a complete set of logo assets that can be utilized across various platforms and mediums. In this post, I’ll explore what should be included in a logo design package and why each element is crucial for your brand's success.
Social Media Success Starts with Strong Branding: Here’s How
In this post, I'll explore how effective branding can impact a business's success on social media and provide actionable tips for enhancing your business’s social media presence.
Color Psychology in Branding: A Comprehensive Guide to Boost Your Brand's Impact
Discover the power of color psychology in branding and how it can transform your brand's impact. This comprehensive guide explores how strategic use of color influences consumer perception and behavior, from the excitement of red to the trust of blue. Learn how to choose the right colors for your brand's personality.
Practical Design with Personality: Custom Branding Solutions for Small Businesses
I specialize in creating practical designs with personality to help small businesses like yours connect with their ideal clients through custom branding design. Let’s dive into how my practical design approach meets your needs and how I infuse personality into every project.
These 3 Easy Canva Tips Help Small Businesses Create Social Media Posts on a Budget. No Experience Necessary.
My favorite tool for small businesses to easily market themselves on almost no budget is Canva. Canva is a design tool that makes it simple to create EVERY kind of social media post or design ANY size of print.
Canva Fonts for 2024 - Stunning Canva fonts to use in your designs this year.
My favorite Canva fonts for 2024! Canva is easy to use to create everything from wedding invitations to websites. I chose a variety of fonts based on a range of design trends predicted for 2024. Which style do you resonate with the most?
What is Maximalism? Practical Ways to Use the Maximalist Design Trend This Year in Your Home and Designs.
Here's a closer look at some key aspects of maximalism and 3 easy ways to try out incorporating maximalist style into your home, clothing, and life in general. Maximalism doesn’t need to seem risky and unapproachable.
Why Did Slurpee Rebrand? After Years of Being a Beloved Childhood Treat, 7-11 Slurpees Got a Questionable New Look.
Why Did Slurpee Rebrand? After Years of Being a Beloved Childhood Treat, 7-11 Slurpees Got a Questionable New Look. Here’s what changed and what I think.