BRANDing
why do you need a brand designer?
Your brand is the heart and soul of your small business, the visual representation of your values, and the key to making a memorable impression. I understand the importance of a captivating brand identity.
I specialize in crafting logos and branding that tell your unique story. Whether you're a Salt Lake City startup looking to make a grand entrance or an established business seeking a fresh image, I can help you connect with valuable customers. I bring practicality and personality to every project.
let’s create your brand.
The branding package begins with a consultation to understand your unique business identity. From there, I provide you with a complete branding solution, including a distinctive logo, logo mark, carefully selected fonts, a captivating color palette, and striking illustrations. Let's bring your brand vision to life.
ready for a rebrand ?
If your current brand feels outdated or no longer resonates with your audience, I'm here to help you. Let's work together to refresh your logo, adjust your color palette, refine your messaging, and realign your brand strategy. Together, we'll breathe new life into your business identity for renewed professionalism.
my Branding Packages.
Brand Basics
Design Goals
Do you have a logo but need to provide your employees or marketers with additional brand identity guidelines? These guidelines include your brand’s font pairings, color palette, and simple design elements.
Having a brand guide ensures that your company is portrayed accurately and consistently in all kinds of media.
Consistency not only makes your brand appear more professional but also makes it more memorable.
My Process
During a short meeting or phone call I’ll assess your current logo design styles and chat with you about your understanding of your values, niche, target customer, and overall personality. (If you are unsure of those things, let’s chat about my Brand Essentials package so I can help you define those things.)
You will receive:
Tailored font pairings for titles, headings, body text, and quotations.
RGB & CMYK optimized brand color palette with 4-6 colors.
3 graphics/illustrations created to match your logo and branding.
An example of how to use these elements together.
These items will be delivered as a one-page, easy-to-reference brand guide.
$845 Value (If you pay my hourly rate for these same services).
Package price: $600
brand essentials
Design Goals
Let’s create a brand that reflects the values you stand for and help customers recognize you. After meeting with you to get to know you and help you identify your value in the marketplace, I’ll compile a brand overview that includes logos, colors, fonts, and illustrations.
I help you consider the psychological impact of colors and imagery, as these can evoke specific emotions and associations that align with your brand's values and messaging.
My Process
After an initial consultation, I’ll create 2-3 mood boards we can meet and discuss. This will help me choose the perfect fonts, color palette, and imagery style for you and your brand. Next, I’ll create several logo options for you to choose from. After all revisions are complete you’ll receive your finished overview and files.
You will receive:
A brief summary of your brand’s values and marketing strategy.
4 logos: full logo, single-tone full logo, logo mark, single-tone logo mark.
Font specifications for headings, subheadings, paragraphs, and quotes.
Color palette with up to 6 brand colors, with hex codes and CMYK percentages optimized for RGB & CMYK.
3 additional graphics/illustrations to pair with your branding.
A brand guide summarizing all your branding info in one place for easy reference.
The branding overview includes helpful information about each element.
All individual files will be sent to you as .png, .svg, and .pdf files. (I will also send the original Adobe Illustrator file as well.)
$2080 Value (If you pay my hourly rate for these same services).
Package price: $1600
Complete brand identity.
Design Goals
By investing in a complete branding package, you're equipping your business with the essential tools to communicate your brand's values, professionalism, and unique personality across all marketing channels.
Ready for Marketing.
Custom social media post templates ensure your brand maintains a consistent look and feel across platforms, enhancing brand recognition and engagement.
Ready for Marketing.
Professional stationery design, including letterhead and envelopes, reinforces your brand's credibility in formal communications.
Well-designed business cards serve as powerful networking tools, making lasting impressions on potential clients and partners.
You will receive:
The Complete Brand Identity package includes everything in the Brand Essentials package, plus:
(6) Custom social media post templates set up for whichever platforms and post types you use the most.
Custom stationery design including letterhead, envelopes, and return address labels.
Business card design.
One additional branded design (i.e. price sheet, stickers, email signature or any 1-page design).
The branding overview includes helpful information about each element.
All individual files will be sent to you as .png, .svg, and .pdf files. (I will also send the original Adobe Illustrator file as well.)
$2600 Value (If you pay my hourly rate for these same services).
Package price: $2000
See things you don’t need?
Let’s chat about customizing a package to meet your specific industry’s needs!
branding portfolio.
branding portfolio.
Branding created for a groovy, 70s-inspired house plant store.
A brand identity I created for a modern ring brand. This jewelry company is focused on futuristic styles created by AI.
Branding for a quaint plant shop focused on sustainability and community.
Brand style guide for Foamo, a fruity and foamy body wash.
Brand style guide for an outdoor-themed communication tech start-up.
Brand style guide for a campfire story-themed spooky hiking podcast.
Brand style guide for Dough Drama, a deep dramatic purple and orange themed cookie bakery.
Brand style guide for EVIG Clips. A hair clip company that stands out on social media with bright colors and fun graphics!
Brand style guide for Steph Johnson Sleep Consulting, a calm but playful brand that offers services for your whole family.
Brand style guide for Vintage Vehicle, a vintage vehicle and Volvo restoration company that features classic car style and masculine colors.