A brand mood board is an essential tool for visualizing and defining your brand's aesthetic. It helps capture the essence of your brand through colors, images, typography, and graphic styles. Here's how to create an effective brand mood board that will guide your visual identity:

When it comes to creating a strong visual identity for your business, hiring a local logo and branding designer can make all the difference. For businesses in Utah, working with a local designer offers unique advantages that can elevate your brand and help you stand out in the competitive market.

A well-crafted brand style guide is the cornerstone of a strong, cohesive brand identity. It serves as a comprehensive rulebook that ensures consistency across all your marketing efforts, from digital platforms to print materials. In this guide, we'll explore the essential elements of a brand style guide and how to create one that effectively communicates your brand's visual and verbal identity.

In my latest blog post, I explore the essential differences between RGB vs. CMYK and why understanding these color models is crucial for your business. This guide offers practical tips to help you make informed decisions about your brand's visual identity, perfect for designers and business owners alike.

It is essential to have a complete set of logo assets that can be utilized across various platforms and mediums. In this post, I’ll explore what should be included in a logo design package and why each element is crucial for your brand's success.

In this post, I'll explore how effective branding can impact a business's success on social media and provide actionable tips for enhancing your business’s social media presence.

Discover the power of color psychology in branding and how it can transform your brand's impact. This comprehensive guide explores how strategic use of color influences consumer perception and behavior, from the excitement of red to the trust of blue. Learn how to choose the right colors for your brand's personality.

I specialize in creating practical designs with personality to help small businesses like yours connect with their ideal clients through custom branding design. Let’s dive into how my practical design approach meets your needs and how I infuse personality into every project.

My favorite tool for small businesses to easily market themselves on almost no budget is Canva. Canva is a design tool that makes it simple to create EVERY kind of social media post or design ANY size of print.

My favorite Canva fonts for 2024! Canva is easy to use to create everything from wedding invitations to websites. I chose a variety of fonts based on a range of design trends predicted for 2024. Which style do you resonate with the most?