Every Brand Has a Story: Here’s How to Share Yours!
In today’s crowded marketplace, a compelling brand story can set your business apart from the competition. Your brand story is not just a narrative; it’s the heart of your business that connects you to your customers on a deeper level.
Avoid These 3 Costly Design Mistakes That Can Ruin Your Logo
Creating a logo is a pivotal step for any business, as it serves as the face of the brand. However, many entrepreneurs fall into common pitfalls that can undermine their logo's effectiveness. Here are three critical logo design mistakes to avoid.
Why I Don't Use Brand Archetypes in My Design Process.
I've often been asked about my approach to creating unique brand identities. One question that frequently comes up is whether I use brand archetypes in my design process. The short answer? I don't. Here's why.