The Art of Reinvention: My Brand's Strategic Refresh
As a graphic designer with a background in psychology, I've always been fascinated by the power of visual identity. After years of crafting compelling brands for clients across Utah, I felt it was time to turn my creative lens inward and reimagine TR Brand Design's own visual story.
The Psychology Behind My New Color Palette
In selecting my new brand colors, I wanted to create a palette that not only looks striking but also communicates my core values and approach:
Chartreuse: This vibrant green-yellow symbolizes the creativity and innovation that set TR Brand Design apart. It's unexpected, energetic, and impossible to ignore—just like the brands I create.
Ultramarine Blue: This deep, rich blue represents the trust and professionalism that are cornerstones of my work. It's a color that commands respect and signifies depth of expertise.
Skobeloff: This sophisticated dark teal adds depth and nuance to my palette. It represents the layers of strategy and thought that go into every design decision I make.
Periwinkle Blue: adds a touch of approachability and freshness, calling back to my previous brand color.
My neutral colors of white and black provide the perfect canvas and contrast for these bold hues.
My overall goal with this color palette was to show more creativity while still appearing professional and not overly feminine.
My New Logo: More Than Meets the Eye
The redesigned logo is a testament to my commitment to iconic, purposeful design. It's a modern, geometric representation that cleverly incorporates my initials "TR" in a way that's both subtle and impactful. The interconnected shapes symbolize:
Integration of strategy and creativity.
Technical precision.
The building blocks I utilize to create your iconic brand.
Why Rebrand Now?
As TR Brand Design has grown and evolved, I realized my visual identity needed to keep pace with my reputation as one of Utah's top logo designers. This rebrand is more than a fresh coat of paint—it's a reflection of my continued commitment to delivering exceptional, psychologically informed design solutions.
My new tagline, "Iconic by Design," encapsulates everything I stand for. It's not just a catchy phrase; it's a promise to create memorable, meaningful brands that stand the test of time.
I'm excited to embark on this new chapter of TR Brand Design, and I can't wait to bring this renewed energy and vision to every project I tackle.
Here's to creating more iconic brands together!
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